eCommerce buying experience optimisation
I'm Jordi Barredo. Find friction between discovering a product and completing a purchase. I review navigation, product pages and checkout to propose specific Shopify or WooCommerce improvements.
Online stores / eCommerce usability and conversion
An understandable store makes decisions easier.
We start with real tasks: finding products, comparing variants, checking costs and buying. I examine mobile and desktop journeys for obstacles and differences between product-page promises and checkout.
Where data exists, we review funnel steps and aggregate behaviour. Improvements are hypotheses; changing a button does not guarantee more sales. Traffic quality, offer and operations also matter.
This solution is part of my service for online stores. If you need to connect several activities, I can propose a coordinated approach.
HOW I CAN HELP YOU
Journey review
Navigation, filters, search and purchasing, focused on mobile experience.
Product page improvements
Information hierarchy, images, variants and terms that answer questions.
Implementation and monitoring
Agreed changes and assessment of their effect using available measurement and suitable comparisons.
Prioritise friction before redesigning for appearance.
The proposal separates experience, performance and content issues. Not all need a new theme. Some improvements depend on payments, apps or shipping rules and are coordinated with the business.
We can add product video or catalogue photography where visual information is missing. If slow loading is a major obstacle, we connect the work with website optimisation.
Explore projects I've worked on.
I created the website for Enrique Tomás and work on its full-service marketing. You can also explore my work for iFOOT3, connecting training, websites and digital marketing.
I'm Jordi Barredo, the professional behind Axisestudio. I work from the province of Barcelona and take a hands-on role in planning and delivery. You can explore my projects in the portfolio and tell me what you need for your business.
LET'S BE CLEAR
Before we start, here are answers to a few questions.
Do you work with Shopify and WooCommerce?
Yes. Assessment considers each platform's and configuration's capabilities and limitations.
Do you guarantee more sales?
No. I propose and deliver improvements with monitoring; their effect depends on traffic, product, price, response and other business factors.
SERVICES THAT FIT THIS PROJECT
YOUR PROJECT COULD BE NEXT
Whatever you need.
Let's talk.
I'm Jordi Barredo, a freelance digital marketing, web and video specialist. I work independently from Barcelona with businesses and professionals across Spain. Tell me what you need and I'll reply personally with a proposal tailored to your business.
Let's talk on WhatsApp ↗